Extreme Sports Marketing

The extreme sports marketing is a very big filed in itself because marketing of extreme sports is done on a very large scale. Much have been said about extreme sports marketing, the scale on which it is done and so on. There are many people who argue that distinction between an extreme sport and a mainstream sport has as much to do with the marketing strategy as it have to do with perceptions about the risk level or the amount of adrenaline generated.

In addition to this, a sporting event such as rugby union, although is considered to be a risky sport and adrenaline but it doesn’t fit into the class of extreme sports because of its conventional image, and also it does not possess certain things that are present in other extreme sports like the high speed and an intention to perform stunts. Likewise, the derby racing which is more or less an adult sport, is not usually thought of as extreme sport whereas BMX racing which is a youth sport is considered to be in class of extreme sports.

The definition of extreme sports might have shifted over the years mainly because of the extreme sports marketing trends. The term extreme sports when came into existence and used for the first time during the late 1980s and early 1990s, it was meant for describing mainly the sport and adventurous events of adult sports like the such as skydiving, scuba diving, rock climbing mountain biking, mountaineering, storm chasing and so on. However with the large scale on which extreme sports marketing is done especially by the TV channels like Star Sports, ESON and AXN etc, the term gained more popularity. Moreover the X Games, which were kind of made-for-television events further helped in increasing the popularity of extreme sports. The advertisers were quite quick to recognize the mass appeal of the event to the public, and as a consequence there were so many sponsors which resulted in making marketing of extreme sports a real big field.